Anita Goldmann

Anita Goldmann, a native New Mexican, received her Bachelor of Arts degree in Humanities in 1978. Following the completion of her studies in the USA, she was employed by Michigan State University in East Lansing in the Psychology and Business Management departments before moving to Germany in 1981 to reside in Munich and to work for Motorola.

Following the birth of her children in the early and mid-80's, she devoted her time and attention primarily to family until returning to her career in 1991. She then began work for a tourism PR agency in Munich where she learned the trade, remaining there for seven years during which the agency developed to become one of the leading tourism PR agencies in Germany. Leaving the company in 1999 as a Senior Account Manager, she joined the new
PR agency of a former colleague, handling the accounts of US destinations and luxury hotels. She worked there until mid-2003 when she and her colleague Anja Mikulla joined forces to launch their own tourism PR agency MikullaGoldmann PR.

With over sixteen years of experience in tourism PR, Anita Goldmann has an in-depth knowledge of the travel market, maintaining excellent contacts to consumer and trade media in Germany, Austria and Switzerland.